How to choose a domain name that suits your brand? What skills do you need to master?
DomainCn
If building a successful business is a battle, then having the right domain name is half the battle. Therefore, if you want to stand out from the competition, choosing the right domain name for your online store is crucial from both a branding and SEO perspective.
1. Settle for Nothing But Perfect
If you're struggling to find a name that feels right, isn't already registered, and sounds great, use these tips to get started.
Keep it short and attention-grabbing – Try to stick to 1-3 words, and keep your URL as short as possible, ideally under 18 characters.
Make your URL easy to type and easy to pronounce – The key here is to never need to spell out your domain name.
Tie it into the services you offer – registering something like "Shoe City" wouldn't be appropriate if you only offer women's party shoes.
Use .store as your domain extension – One of the best ways to stand out is by sounding relevant. Use .store for your retail store or e-commerce site.
2. Check the Competition
When visitors try to find your website, you don't want them to end up on a competitor's site. Therefore, make sure the name you choose can't be mistaken for someone else's. Do a search to see if similar names come up.
This can also give you an idea of what others are doing and what you can do to improve your own brand's visibility and discoverability.
3. Avoid Getting Sued
To avoid being sued, make sure you're legally allowed to use the name you want. A simple way to do this is to check with the patent and trademark office or website in your country/globally (depending on the nature of your company). This may seem like extra effort, but it's well worth it.
4. Choose a Different Name
Before you choose a name, do some market research to find out what names your competitors are using and consider a few alternatives. The challenge here is to come up with a name that reflects your business, establishes your position, and somehow conveys the type of products you sell.
For example, if you sell technology-related products, your competitors may use words like "tech," "technology," or "future" in their names. Avoid using similar words and use a different name to stand out. By using a new domain extension like .STORE, you can find the name you want, and if you click on the right side and use something different that piques your users' interest, that's a win.
5. Pass the "Word of Mouth" test
The "Word of Mouth" test for your domain name checks whether people can spell it after hearing it.
Think of:
Telling people about your new website at a party;
Giving word-of-mouth recommendations for your website;
Talking about your website on a podcast;
Giving someone your email address (including your domain name) on the phone;
Therefore, it's essential to keep your domain name simple, catchy, and, most importantly, memorable.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.