What are the characteristics of .red domain names?
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The .red domain is a new international top-level domain, registered under the Afilias registry. It was officially approved for use by the Ministry of Industry and Information Technology on March 8, 2017. Red domain websites can be registered for international comparison projects and are officially used in China.
Red, literally translated as "red," means lively and festive. In China, red symbolizes joy and integrity, and Chinese red represents business prosperity, a color with extraordinary meaning. It is suitable for industries such as weddings, catering, and hotels, perfectly aligning with the Chinese people and businesses' aspirations for life and career.
Chinese people love the color red, especially since it only has three characters in English and is highly versatile and has a wide range of meanings, representing hot spots, heat, and enthusiasm, making it suitable for various types of radio stations.
The top ten advantages of "red" are as follows:
1. "red" is an international domain name, universally accepted, regardless of country.
2. "red" is a three-character suffix that is easy to type and can be shortened to a short three-character domain name.
3. "red" sounds like "hot" and "hot."
4. "red" symbolizes prosperity, good luck, and great success, making it popular with both businesses and families. It represents joy and festivity, and aligns with Chinese customs.
5. "red" domain names are reputable. "Appearance" refers to appearance, and "looks" refers to whether someone is handsome or not. "red" is remarkably handsome. Appearance determines your first impression, and in this age of appearance, it's particularly appealing to the new generation of "rice farmers" born in the 1990s and 2000s.
6. The .red domain name registry is powerful. The .red domain registry, Afilias, is the world's second-largest domain name registrar. This powerful entity boasts renowned suffixes such as .info, .mobi, and .pro, and its registration volume is far ahead of other top-level domains. With over 5 million registrations, .info ranks fourth globally (after .com, .net, and .org), and .mobi boasts over 700,000 registrations. This demonstrates the registry's strong operational capabilities. Furthermore, the registry prioritizes the Chinese market, with a dedicated office in Beijing – an unparalleled advantage over other registries.
7. .red domains are highly valued by end-users. Major end-users such as Google, Amazon, JD.com, and Apple Pay have secured the .red domain suffix, demonstrating their commitment to Afilias and the .red domain. Yiming China previously reported on Apple Pay's adoption of the .red domain name.
8. The .red market is active. Since its launch at Western Digital, .red has consistently been among the top new top-level domains, with transaction volume and value continuing to rise. The three-digit domain (without the 0.4) has seen an astonishing increase in value, rising from tens of yuan a month ago to thousands of yuan currently.
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