Is domain name investment reliable? How to invest in domain names?

DomainCn
15 Sep 2025 09:30:59 AM
In the past two years, sales of digital currency-related terminal domain names alone have reached over 500,000 yuan, accounting for more than half of the net profit. Du Jun also made his fortune early on by buying and selling domain names.A

In the past two years, sales of digital currency-related terminal domain names alone have reached over 500,000 yuan, accounting for more than half of the net profit. Du Jun also made his fortune early on by buying and selling domain names.

A domain name, as the address of an internet product, technically serves only as a location and resolution service, a function shared by both good and bad domain names.

However, with the increasing variety of internet products, increasingly fierce differentiated competition, and rising internet data costs, the quality of domain names has become increasingly important. Furthermore, the branding benefits of domain names for corporate projects have also become increasingly important in the past two years.

The more important aspect of a domain name is its branding function and brand impact.

In fact, I personally believe that the technical addressing and resolution function of a domain name will become increasingly less important in the future. For corporate terminals, a domain name serves more as a brand symbol, and the resulting brand value can sometimes far exceed the value of the domain name itself.

Avoid using company names as project brand names, such as OKCOIN and Yunbi.com in the cryptocurrency world. Without careful investigation, how many people would know their company names? Furthermore, multiple projects often exist under a single company name. How can you effectively promote the project names if you only promote the company name? A premium domain name not only generates significant organic traffic but also carries a strong branding effect. We encourage everyone to cherish and utilize premium domain names wisely.

Considerations on Replacing a Company Domain Name

The branding function of domain names has been emphasized. Investors can analyze domestic project websites based on which keywords are core keywords in cryptocurrency domain names and the word-composition patterns and patterns of domain names in this industry to identify potential replacements or substitutions.

Disclaimers:

Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.