Chinese domain names, as the name suggests, are domain names represented in Chinese characters. They are a new generation of domain names containing Chinese characters, and like English domain names, they serve as address numbers on the internet. Technically, Chinese domain names comply with the multilingual domain name international standards (RFC3454, RFC3490, RFC3491, RFC3492) released by the IETF in March 2003. Chinese domain names are part of basic internet services, and after registration, they can provide application services such as www, mail, and ftp.
Similar to English domain names, after registering a Chinese domain name, a user needs to configure it on the corresponding DNS, www, and mail servers before it can be used. Simply put, the configuration process for Chinese domain names is no different from that for English domain names.
With the widespread use of Chinese domain names, most mainstream browsers now support directly entering "trademark name.trademark" or "brand name.website" in the address bar to access websites, eliminating the need to enter "www." or "http://", which is very convenient for internet users on various terminals, including mobile devices, and strengthens the online brand identity of enterprises. On the internet, dot-com trademarks and dot-URLs are more suitable for online promotion, e-commerce, and trading platforms than offline trademarks and other English domain names. Dot-com trademarks and dot-URLs can appear in advertising banners, search engine keyword descriptions, SEO-optimized page meta tags, e-commerce shopping guide websites, Weibo, WeChat, and other social networks, becoming important tools for building a company's online brand.
If you already have a Chinese domain name, you can use it directly. However, if you don't have a Chinese domain name and the price of purchasing one is very high, I personally feel that the cost-effectiveness isn't that high. Of course, whether it's worthwhile is a very subjective concept, and it mainly depends on your own needs and personal choice.
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