Which is better, an old domain name or a new domain name? What are their respective advantages and disadvantages?

A good domain name is essential for building a website, but many people choose to use old domain names. Which is better, an old domain or a new domain? What are their respective advantages and disadvantages? Let's take a closer look.

I. Which is better, an old domain or a new domain?

When using a new domain for the first time, search engines usually have an observation period. If, during this observation period, the website's external link growth is abnormal or content updates are incorrect, it may be considered cheating by the search engine. In severe cases, it can even lead to the site being penalized (de-indexed), known as the sandbox effect. Relatively speaking, old domains don't have this problem after purchase. As long as the backlinks grow regularly, they won't be suspected of cheating, which is an advantage of old domains.

II. What are their respective advantages and disadvantages?

On the other hand, old domains inherit the original website's authority. The authority accumulated by the old domain in the past doesn't completely disappear due to the website ceasing operation, but rather gradually decreases. If you use an old domain to build a site at this time, it will inherit some of the authority, which is very beneficial for the new site. The original backlinks won't completely disappear; some can be recovered, essentially introducing other new sites at the starting line.

Of course, new domain names also have their advantages. Because they haven't been used before, they don't have the "stains" left by previous websites; everything starts from scratch. Therefore, if you choose an old domain name, you must pay special attention to its previous website history and indexing status. If it has been penalized or banned in the past, then this old domain name will not bring any benefits to your website, and it's better to buy a new domain name.