What are the advantages of using an older domain name for website building?

Generally, an "old domain" refers to a domain with a long history of website creation. If a domain has been registered but never used for any website, for example, a domain registered 10 years ago but never used for any website, it cannot be considered an "old domain." Recently, many beginners have had questions about the advantages of choosing an old domain for website creation.

What are the advantages of choosing an old domain for website creation?

1. Search engines have higher trust in old domains, which is beneficial for website indexing.

Compared to new domains, an old domain with a long history of website creation has higher trust from search engines. Furthermore, because old domains have strong backlinks, they are more likely to attract search engine spiders to crawl and access the site, thus accelerating the website's indexing speed.

2. Old domains are beneficial for improving website ranking.

For website owners, keyword ranking is crucial, and the domain name is a significant factor influencing website ranking. Simply put, the older the domain, the better it is for website ranking. Moreover, because a website domain has been used for a long time, search engines trust it more, which makes it easier for the website to quickly achieve a good ranking.

3. Old domains have the advantage of high authority and a shorter sandbox period.

Typically, new websites undergo a 1-3 month review period. During this time, article inclusion and review are stricter, and indexing won't be completed quickly. However, older domains with built-in authority experience a relatively shorter sandbox period when reactivated.

4. Older domains have accumulated a large user base and inherent traffic.

Some older domains, after several years of operation, have accumulated a large number of high-quality customers, some of whom have even saved the domain to their folders for easy access. Activating such an older domain for website building can bring considerable free traffic.

5. Older domains are beneficial for website optimization.

Older domains allow for faster website optimization. Domains used for a longer period retain a certain status or entry point on search engines or other websites. When a website is reactivated, this status or traffic will flow to the new domain. Furthermore, backlinks are generally better than with newer domains, facilitating website optimization.

Finally, we would like to especially remind beginners to carefully verify whether the older domain has a history of cheating, has been penalized or banned, and whether it meets the company's requirements and is highly relevant to the industry.