In fact, compared to geographic top-level domains (TLDs), these TLDs are distinguished by different categories, hence they are called category TLDs. With the continuous development of the internet, the world of domain names has undergone tremendous changes. New TLDs are constantly being added to the existing domain name system based on actual needs, and with the opening of TLD registration, more and more TLDs are being used on the internet.
Generally speaking, authoritative and professional websites are more favored by search engines. This is because domains with the suffixes .edu and .gov cannot be registered by anyone; a registrant must provide relevant institutional certification. Information published on these two types of websites is characterized by authority and originality, therefore we often find that educational and government websites achieve better keyword rankings in search engines.
Due to the characteristics of the Chinese language, pinyin letters only play an auxiliary role in the pronunciation of Chinese characters, so they rarely appear in our daily writing. Some have proposed that domain trunks composed of Chinese keyword letters have a competitive advantage in search engine rankings, but analysis of user search behavior reveals that users generally switch between Chinese and English input methods, only using pinyin as keywords in search engine queries.
Websites whose search page domain names are truncated and match user queries for pinyin keywords should naturally rank at the top of the list.
Some websites, during the initial planning and construction phase, choose domain names composed of letters representing their target Chinese keywords to make the domain memorable for users. Once a domain owner registers such a domain, it indicates that the website's content is clearly positioned and easy to understand. Over time, this allows the website to achieve good ranking performance in search engines.
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