Pinduoduo Temu is going crazy! 35 domain name lawsuits start the brand defense war!
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Since Temu, a cross-border e-commerce platform under Pinduoduo, entered the international market in 2022, it has developed rapidly, and its GMV (gross merchandise volume) has exceeded 20 billion US dollars. However, while accelerating market expansion, Temu's protection actions for brand domain names have also been escalating, attracting widespread attention in the industry.
Intensive promotion of domain name protection actions
Whaleco Inc., which operates Temu's North American business, recently launched a Uniform Domain Name Dispute Resolution Policy (UDRP) complaint against multiple country and regional top-level domain names (ccTLDs) through the World Intellectual Property Organization (WIPO), totaling 35, to protect brand rights.
Data shows that in the past two months, Temu.ec (Ecuador) and Temu.md (Moldova) have been ruled to be transferred.
In addition, the UDRP applications for the following four domain names have been accepted and have also been required to be transferred:
Temu.ae (United Arab Emirates).
Temu.lv (Latvia).
Temu.do (Dominican Republic).
Temu.es (Spain).
It is worth noting that the dispute cases of Temu.pa (Panama) and Temu.gt (Guatemala) were terminated because the domain names had been actively transferred, showing the flexibility of the rights protection strategy.
At present, more than ten ccTLD domain names such as Temu.me (Montenegro) and Temu.ph (Philippines) are still under trial.
These domain names directly use the "Temu" brand word and are suspected of trademark infringement. Temu emphasized that brand protection is an important part of its global expansion strategy and will continue to ensure the safety of brand assets through legal means.
Temu's rights protection actions not only highlight the importance of corporate brand protection, but also show the core role of high-quality domain names in brand building.
As more and more companies take legal measures to protect their brand rights, the investment logic of the domain name market is changing, and brand domain names have become an important part of corporate digital assets. This trend is undoubtedly good for the domain name market, and the commercial value of high-quality domain names is being re-evaluated.
At present, DN.COM has a small number of high-quality domain names for sale, such as SH.com, KR.com, FN.com, etc. Welcome to contact us and seize the opportunity of domain name investment!
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